APPLE: "SAMSUNG HAS CHANGED OUR PERCEPTION BY COPYING THE IPHONE"

While the patent war between Apple and Samsung has just restart the U.S. courts, the leaders of the two firms are starting to send each other equally vicious spikes that trollesques but whose motivation is easily cernable. After all, what company would not be inclined to talk a little more of its products through press statements?

Still, this is the side of the apple that has recently played, specifically on the side of its marketing vice president Phil Schiller that Samsung has radically changed the public perception was copying Apple iPhone and is today part of his reaction after a presentation of the first generation Galaxy S in 2010:

Apple, Samsung copied the iPhone and hurts their brand image

According to Phil Schiller, designing a smartphone offering relatively close to that of the American brand design, that we can not refute, Samsung has tarnished Apple's reputation as a leader in innovation and design.

As stated quite rightly counsel Korean, nobody owns the patent to manufacture finest products. Furthermore, it is common for a high-tech company, to align with the trends dictated by the successful products of its competitors. He then recalled that the first 7-inch Galaxy Tab was released two years before the first iPad Mini.

In summary, an arguable case, both on one side than the other, which does not prevent them from Apple claim to rival no less than $ 380 million in damages while the Korean estimated n 'duty in that 52 million.